National Identity and Multiculturalism of Canada Research Proposal

Mark Miller of Sawyer Brown Essay Example

Imprint Miller of Sawyer Brown Essay My Idol Mark Miller of Sawyer Brown Joseph Zilar Everest University ENC 1101-80 Composition I Professor: Pirooz Kalayeh It was in 1984 when acquainted with my object of worship, Mark Miller and Sawyer Brown, the nation musical crew. I was navigating the channels and found a show called Star Search. It was the primary reality performing expressions rivalry that I had the delight to see, other than â€Å"The Gong Show†. I love to sing, so I could identify with the current setting. Ed McMahan was the show host, and most may recollect him from â€Å"The Tonight Show† with Johnny Carson. I began watching Star Search, and started to pull for the nation musical crew Sawyer Brown every week. Sawyer Brown wound up being the top champ. Here it is just about thirty years after the fact, and Mark Miller and Sawyer Brown are as yet going solid, and prevailing upon crowds wherever they go. (Theory) I picked Mark Miller as my Idol as a result of; his authority, his Christian qualities, sharing individual shared characteristics, and his affection for music. A lot of Mark’s music, on account of his initiative, mirrors his profound Christian sources (Evans, and Ross, 2013). Sawyer Brown’s author and front man of the band, Mark Miller doesn’t sing about cheating. He sings about the basic man and having old fashioned design fun. At the point when Sawyer Brown was reported the champ of Star Search, the pioneer Mark Miller expressed gratitude toward God for the chance to show their music on TV. I recollect them singing a melody on Star Search. It was the tune â€Å"Step that Step†, and that melody was their absolute initially hit. I pondered internally in those days that Sawyer Brown would turn into a major name band as long as Mark’s initiative kept the band grounded in their convictions. We will compose a custom exposition test on Mark Miller of Sawyer Brown explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Mark Miller of Sawyer Brown explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Mark Miller of Sawyer Brown explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Imprint is an exceptionally tranquil and mild-mannered Christian man, and makes individuals wonder where the entirety of his vitality in front of an audience originates from and how genuine it is. You have no clue, says Miller, â€Å"People take a gander at me offstage, and think its a demonstration. In any case, that is the manner by which my sibling and I were raised. Be acceptable, do right, yet when you get the opportunity to chapel, you let it go. Individuals talk about my moving great, where we went to chapel, that is the thing that individuals did when the music was siphoning. What's more, try to keep your hat on: that music got going† (Sawyerbrown. com, 2013). â€Å"In my Life everything rotates around putting God first, my family second, and afterward everything lse needs to come after that. Right up 'til today I’ve never drank a brew. I never have. I was constantly trained that was wrong† (Evans, and Ross, 2013). Imprint Miller was brought up in the Pen tecostal church, where the music in chapel flung down with energy and fire, and that ablaze feeling of melodic blasts occur at all of their exhibitions. I share a ton of things in a similar manner as Mr. Imprint Miller. My performing voice sounds especially like his. I would state that he seems like me, however he was conceived before me, so I sound like him. Imprint Miller, similar to me, has such an affection for music as well. Imprint goes on to say,† Really, I feel music. I feel it through each ounce in me, and through to my bones. You know something musical comes on† (Evans, and Ross, 2013). That is the way I feel. Regularly, somebody will talk an expression, and it will help me to remember a melody. At that point I simply begin singing that tune. Like Mark Miller, I have been composing tunes and moving around since I was 15 years of age. Imprint has composed melodies like â€Å"Step that Step†, â€Å"Drive me Wild†, and â€Å"Some Girls do†, just to give some examples. I appreciate Mark without a doubt. Particularly for his devotion to follow his enthusiasm, and getting by doing what he adores. That’s the one thing I wish I shared for all intents and purpose with him. Pioneer of Sawyer Brown, Mark Miller, and his band have made considerable progress since 1984 and Star Search. They have a large portion of the first musicians, despite everything doing around 80 exhibitions per year, and have their own organization, Beach Street Entertainment, which simply completed the process of putting out a Christian based film April 9 of this current year (Wyland, 2013). In light of his Christian family esteems, Mark Miller even discovers time to mentor his kid’s b-ball games. That is the reason I respect and admire the artist and musician, band pioneer, Christian family man, and business person Mark Miller. Works refered to Evans M. , and Ross S. (2013) Between the Liner Notes, Mark Miller: Who’s the genuine Sawyer Brown. The Christian Broadcasting Network, Inc. http://www. cbn. com/cbnmusic/interviews/700club_sawyerbrown060806. aspx Sawyerbrown. com (2013) Biography, Sawyer Brown. Recovered August 03, 2013 from http://sawyerbrown. com/record. htm? d=256 Shelton, P. ( 1995) Sawyer Brown. Contemporary Musicians.. Recovered August 06, 2013 from Encyclopedia. com: http://www. reference book. com/doc/1G2-3493100061. html Sweet, J. (2000). Sawyer Brown†, Contemporary Musicians. (2000). Recovered August 03, 2013 from Encyclopedia. com: http://www. reference book. com/doc/1G2-3494500069. html Wyland, S. (April 8, 2013) Great American Country TV. Recovered August 03, 2013 from http://blog. gactv. com/blog/2013/04/08/sawyer-browns-mark-mill operator discharges first-highlight film/

Customer Development Model Understanding Customer Validation

Customer Development Model Understanding Customer Validation WHAT IS CUSTOMER VALIDATIONCustomer validation is the phase of the Customer Development model where you obtain hard evidence regarding the possible success of your business model. You cannot just assume that customers will buy your product â€" even if they tell you they might! Dealing in hypothetical scenarios does not help you affirm whether you have a solid business plan. This is why you must validate all of the information that you think you know.Customer validation proves whether your assumptions are correct before you spend too much money. This is essential for the process because it is what sets it apart from any other type of development model. According to Steve Blank, the reason that too many businesses fail is because they work based on their assumptions. Many businesses either do not know how to validate their knowledge or skip the process all together. If you do not validate your knowledge, you only push failure off into the future.Customer validation helps you avoid buil ding a product that no one wants. This is because it forces you to get out of the building and talk to real customers. Talking to your friends, family, industry companions and employees is fine. But they are not thinking like your customers do. They all have a vested interest in your and your business and want to see it succeed. So naturally, they do think that you have a great product.Your friends, family and acquaintances may not actually be members of your target market. Asking their opinion is hazardous because if they think that your idea is not worth much this can be damaging to your confidence. If they are not natural customers of yours, they have no idea how much your idea is worth because you’re not solving one of their problems.For these reasons, it is essential to get out of the building. Directing your efforts at your target customer base is more effective for your learning than talking about your product with people who might not even have the problem your product sol ves.Another key benefit of the customer validation step is that it allows you to change your methods early. Iteration is key in this model and it is okay to get it wrong. Failing early is better for you because it gives you the opportunity to try again. If you fail before you have launched or shipped, you will have inevitably have spent far less money than you might have otherwise.Finally, customer validation tells you whether customers will really buy your product. Hearing customers say that they would buy your product is nice but it is ultimately meaningless. Your customers need to actually put their money where their mouth is for this sentiment to be worth anything.Learn more on customer validation by reading through this workshop notes.[slideshare id=31044803doc=customervalidationfinalplain-140210124144-phpapp02w=710h=500]WHAT YOU NEED TO VALIDATEKnowing what to validate is just as important as understanding the importance of customer validation. There are three essential things that you must validate during this process. However, it is important to remember to keep each of these things separate from each other.The first thing that you need to do is validate the market. It is important to determine your total market potential as well as the amount of that market that you may be able to reach. It is important to be realistic when validating your market because you need to make sure that the market that you serve is large enough and that there will be people willing to buy your product.To learn more about your market, you can use several different tools. First, you might consider using industry reports for your industry as a whole to get a sense of the broader market. You can also use free tools like Google Trends to evaluate your market over time. You can also do a comparison of the traffic of competitor’s websites to figure out how many people are currently active in your market.You should avoid market forecasts during the validation process. Many foreca sts are based on assumptions. In the validation process, you are trying to avoid assumptions in favor of hard data.You also need to validate the problem. The problem is at the heart of the validation process because potential customers would come to you to solve their problem. Solving a problem that is important to your market is what the success of your business is all about.Validating the problem means that you need to make sure that the problem is real. It requires you to go out and speak to potential customers about this problem. When you ask customers the right questions about their problems, they will provide you with a wealth of information. At this stage, some of the most important information that you can take away from speaking to customers is what their problem really is and how important solving this problem is to them. This will also help validate your market.Finally, you need to validate your product. This is the last thing that you should do because finding your marke t and solving a problem has less to do with your product and more to do with establishing the need for your product. When you are validating your product, you are trying to establish whether the product you offer complements the information that you learned when validating the market and the product.COMMON MISTAKE BUSINESSES MAKE DURING CUSTOMER VALIDATIONValidating your customers is not easy. It is not that the process itself is complicated. Interviewing your customers with good questions is simple if you know what to look for. The hard part of customer validation is the fact that you must accept that you might be wrong. Clinging too tightly to assumptions causes people to make mistakes during the customer validation process. These mistakes can actually make all of the new information worthless to the business. This is because these mistakes will ultimately lead to the business missing out on truly valuable information.The biggest mistake that a business makes during customer valid ation is when they think they know their target market. When a business thinks they know what is going on out in the real world, they are less likely to prioritize proving it. There is nothing wrong with going after hard evidence to prove your assumptions. If you are correct, there is no harm in proving it.Another mistake that people make is that they take people’s opinions on the product as gold. Friends, family, colleagues and even customers are happy to tell you that you have a great product most of the time. This is exactly what a business wants to hear. Too often, customer validation stops when this answer is given. But this is not credible evidence that validates your customer base. There is a difference between a customer who thinks you have a great product and a customer who would buy your product. In order for a customer to buy your product, it has to solve a problem that is important to them.Finally, too many businesses are afraid of changing their products. Whether the product is too close their heart or they are just afraid of rejection, it can be hard for businesses to hear that their product does not quite measure up. To avoid being rejected by strangers, businesses try hard to ask only the questions that they already know the answers to. This is because they want to protect themselves from disappointment or embarrassment.Unfortunately, there’s no room for fear in customer validation. If you go out to validate your market and you are afraid of what they are going to tell you, you will naturally try to protect yourself and your business. This is incredibly common and many businesses are guilty of it. But in order for customer validation to work, you need to be comfortable with the possibility that you are wrong.Being wrong is perfectly fine. No one is right all the time. It is better to be wrong before you’ve spent all your money on a product that nobody wants. At least then you have a chance to start again.THE CUSTOMER VALIDATION PROCESSOnc e you understand the importance of customer validation, the methods that you use to make the process work will begin to make more sense. Using a methodology for the customer validation process is essential because without a plan, you cannot measure your results. Your data is worthless if you can’t examine the context in which you obtained it. You might consider using the following process when you are going through customer validation.HypothesisYour hypothesis is a summary of everything that you assume about your market, their problem and your solution.You might take Coke Zero’s hypothesis as an example. Coke Zero sees its target market as men between the ages of 18 and 25. They believe the problem that this market has is that they want to cut calories but they don’t want to drink Diet Coke for various reasons like taste and the “diet” label. The solution to this problem is a new product: Coke Zero. Coke Zero offers a low calorie product with a different taste and brand as sociation than Diet Coke has.What Coca Cola should do in this case is develop questions targeted to these customers regarding this problem. They could then return to the hypothesis for comparison later to see whether or not they were right about their assumptions.ChannelsYou need to figure out the channels that you will use to reach your customers. These may be paid or free channels. However, you should not consider big advertising strategies yet. You are looking for customers who are looking for you.Coke Zero is designed for male millennials. Coca Cola had the budget to take its new product right to the customer. As a result, Coke Zero used cross-channel marketing to create engagement with customers. Coke Zero also focused heavily on getting out of the building by showing up at rock concerts, college sports games and other places where they were likely to find their target market. They took the opportunity to arrange taste tests at these events but also gather large amounts of data from potential customers.Of course, Coca Cola has a budget that is equivalent to the GDP of a small country. Therefore, they have a lot of channels available to them even in the product launch phase. But this is a good example of ways that you can use certain channels, or a combination of channels to get right to where your potential customers live.Sell to Early Customers and Product EvangelistsEarly customers will be validating everything you think you know about your business model by spending their money with you. They will also be validating your unique selling proposition.Your early customers can become your product evangelists if you are solving their problems well. However, in order for them to become product evangelists, you need to give them the tools to help you sell your product for you. Many of those tools will be set up online.There are few things that you need to have set up online to help your early adopters spread the word about your product. All of these should be built into your product website:You need a landing page for your product. Your landing page is where you can really excite potential customers. You can also include a demo of the product. Of course, you also need a strong call-to-action to convert your traffic into real customers.You also need a price page. It is important to forget about the sales advice that you heard about putting price off until the last moment. Online customers want transparency and this includes adding a breakdown of how much your product costs.Do not just include a pricing page and leave it at that. This works for companies like Apple but few businesses will ever have this kind of luxury. You will want to soften the blow for new buyers by offering free trials, guarantees or even discounts.Avoid giving your products away for free. Giving away free products only works well for social media companies like Spotify where the number of users they have is more important than revenue. Besides, the point of the custom er validation phase is to prove that people will buy your product, not accept it when you give it away for free.Finally, you need a sign up page to convert traffic into to potential customers. This needs to be relatively painless and include very few steps. It is a good idea to set up your registration page to be compatible with Facebook or Google+ (to capture Gmail accounts). This allows customers to register with the click of a button.Your sign up page is a valuable tool. Some of your market may not be ready to dive in immediately but that does not mean that they are not valuable. When they become more familiar with your name through association, they will remember that they discovered your business early. This will add legitimacy that will influence purchasing decisions significantly.Increase Your SpendingIf your initial sales are successful, you can also begin loosen up your wallet at this point. Once you know that your market is real and their problems are important to them, it is okay to begin to push sales and marketing further. Customer acquisition costs money and it is okay to spend money here once youve validated your key assumptions.However, this is not yet the step where you begin growing your business. Increasing your burn rate to the scale of company building is not yet relevant here because you have not optimized your process. Ramping up your marketing and sales efforts is great at this step. But do not start looking for new office space in New York, London and Sydney just yet.OptimizeYou have learned a lot about your customers and your product by this point. You need to take this information and learn from it to make your product and methods better than ever. Even if it is measured and analyzed, customer data is useless if you don’t learn from it! Take what you’ve learned thus far and make changes or corrections to your strategies.IterateIteration is key in both the customer validation process and the Customer Development model as a whole. Optimizing your product for the wider market will usually take several iterations.Iteration is good and does not just take place while the product is being developed. You will need to make changes as your market grows and changes. You can even hold on to old models to see if they work somewhere down the line, even if they don’t work right now.CONCLUSION Customer validation is the second part of the Customer Development model. This phase is important because you find out whether your assumptions regarding  customers are true or false. Customer discovery was all about figuring out who your customers are and how to reach them. Customer validation is about making sure that your research is correct and developing your business model to reflect that information. Essentially, if you can validate your customer related assumptions then you have potentially found customers who will buy your product. Based on Customer Development Model created by Steve BlankIn this article, you will learn 1) what is customer validation, 2) what assumptions you need to validate, 3) common mistakes businesses make during customer validation, and 4) the customer validation process.  WHAT IS CUSTOMER VALIDATIONCustomer validation is the phase of the Customer Development model where you obtain hard evidence regarding the possible success of your business model. You cannot just assume that customers will buy your product â€" even if they tell you they might! Dealing in hypothetical scenarios does not help you affirm whether you have a solid business plan. This is why you must validate all of the information that you think you know.Customer validation proves whether your assumptions are correct before you spend too much money. This is essential for the process because it is what sets it apart from any other type of development model. According to Steve Blank, the reason that too many businesses fail is because they work based on their assumptions. Many businesses either do not know how to validate their knowledge or skip the process all together. If you do not validate your knowledge, you only push failure off into the future.Customer validation helps you avoid building a product that no one wants. This is because it forces you to get out of the building and talk to real customers. Talking to your friends, family, industry companions and employees is fine. But they are not thinking like your customers do. They all have a vested interest in your and your business and want to see it succeed. So naturally, they do think that you have a great product.Your friends, family and acquaintances may not actually be members of your target market. Asking their opinion is hazardous because if they think that your idea is not worth much this can be damaging to your confidence. If they are not natural customers of yours, they have no idea how much your idea is worth because you’re not solving o ne of their problems.For these reasons, it is essential to get out of the building. Directing your efforts at your target customer base is more effective for your learning than talking about your product with people who might not even have the problem your product solves.Another key benefit of the customer validation step is that it allows you to change your methods early. Iteration is key in this model and it is okay to get it wrong. Failing early is better for you because it gives you the opportunity to try again. If you fail before you have launched or shipped, you will have inevitably have spent far less money than you might have otherwise.Finally, customer validation tells you whether customers will really buy your product. Hearing customers say that they would buy your product is nice but it is ultimately meaningless. Your customers need to actually put their money where their mouth is for this sentiment to be worth anything.Learn more on customer validation by reading through this workshop notes.[slideshare id=31044803doc=customervalidationfinalplain-140210124144-phpapp02w=710h=500]WHAT YOU NEED TO VALIDATEKnowing what to validate is just as important as understanding the importance of customer validation. There are three essential things that you must validate during this process. However, it is important to remember to keep each of these things separate from each other.The first thing that you need to do is validate the market. It is important to determine your total market potential as well as the amount of that market that you may be able to reach. It is important to be realistic when validating your market because you need to make sure that the market that you serve is large enough and that there will be people willing to buy your product.To learn more about your market, you can use several different tools. First, you might consider using industry reports for your industry as a whole to get a sense of the broader market. You can also use free tools like Google Trends to evaluate your market over time. You can also do a comparison of the traffic of competitor’s websites to figure out how many people are currently active in your market.You should avoid market forecasts during the validation process. Many forecasts are based on assumptions. In the validation process, you are trying to avoid assumptions in favor of hard data.You also need to validate the problem. The problem is at the heart of the validation process because potential customers would come to you to solve their problem. Solving a problem that is important to your market is what the success of your business is all about.Validating the problem means that you need to make sure that the problem is real. It requires you to go out and speak to potential customers about this problem. When you ask customers the right questions about their problems, they will provide you with a wealth of information. At this stage, some of the most important information that you can take away from speaking to customers is what their problem really is and how important solving this problem is to them. This will also help validate your market.Finally, you need to validate your product. This is the last thing that you should do because finding your market and solving a problem has less to do with your product and more to do with establishing the need for your product. When you are validating your product, you are trying to establish whether the product you offer complements the information that you learned when validating the market and the product.COMMON MISTAKE BUSINESSES MAKE DURING CUSTOMER VALIDATIONValidating your customers is not easy. It is not that the process itself is complicated. Interviewing your customers with good questions is simple if you know what to look for. The hard part of customer validation is the fact that you must accept that you might be wrong. Clinging too tightly to assumptions causes people to make mistakes during the customer validation p rocess. These mistakes can actually make all of the new information worthless to the business. This is because these mistakes will ultimately lead to the business missing out on truly valuable information.The biggest mistake that a business makes during customer validation is when they think they know their target market. When a business thinks they know what is going on out in the real world, they are less likely to prioritize proving it. There is nothing wrong with going after hard evidence to prove your assumptions. If you are correct, there is no harm in proving it.Another mistake that people make is that they take people’s opinions on the product as gold. Friends, family, colleagues and even customers are happy to tell you that you have a great product most of the time. This is exactly what a business wants to hear. Too often, customer validation stops when this answer is given. But this is not credible evidence that validates your customer base. There is a difference between a customer who thinks you have a great product and a customer who would buy your product. In order for a customer to buy your product, it has to solve a problem that is important to them.Finally, too many businesses are afraid of changing their products. Whether the product is too close their heart or they are just afraid of rejection, it can be hard for businesses to hear that their product does not quite measure up. To avoid being rejected by strangers, businesses try hard to ask only the questions that they already know the answers to. This is because they want to protect themselves from disappointment or embarrassment.Unfortunately, there’s no room for fear in customer validation. If you go out to validate your market and you are afraid of what they are going to tell you, you will naturally try to protect yourself and your business. This is incredibly common and many businesses are guilty of it. But in order for customer validation to work, you need to be comfortable with the possibility that you are wrong.Being wrong is perfectly fine. No one is right all the time. It is better to be wrong before you’ve spent all your money on a product that nobody wants. At least then you have a chance to start again.THE CUSTOMER VALIDATION PROCESSOnce you understand the importance of customer validation, the methods that you use to make the process work will begin to make more sense. Using a methodology for the customer validation process is essential because without a plan, you cannot measure your results. Your data is worthless if you can’t examine the context in which you obtained it. You might consider using the following process when you are going through customer validation.HypothesisYour hypothesis is a summary of everything that you assume about your market, their problem and your solution.You might take Coke Zero’s hypothesis as an example. Coke Zero sees its target market as men between the ages of 18 and 25. They believe the problem that this market has is that they want to cut calories but they don’t want to drink Diet Coke for various reasons like taste and the “diet” label. The solution to this problem is a new product: Coke Zero. Coke Zero offers a low calorie product with a different taste and brand association than Diet Coke has.What Coca Cola should do in this case is develop questions targeted to these customers regarding this problem. They could then return to the hypothesis for comparison later to see whether or not they were right about their assumptions.ChannelsYou need to figure out the channels that you will use to reach your customers. These may be paid or free channels. However, you should not consider big advertising strategies yet. You are looking for customers who are looking for you.Coke Zero is designed for male millennials. Coca Cola had the budget to take its new product right to the customer. As a result, Coke Zero used cross-channel marketing to create engagement with customers. Coke Zero also foc used heavily on getting out of the building by showing up at rock concerts, college sports games and other places where they were likely to find their target market. They took the opportunity to arrange taste tests at these events but also gather large amounts of data from potential customers.Of course, Coca Cola has a budget that is equivalent to the GDP of a small country. Therefore, they have a lot of channels available to them even in the product launch phase. But this is a good example of ways that you can use certain channels, or a combination of channels to get right to where your potential customers live.Sell to Early Customers and Product EvangelistsEarly customers will be validating everything you think you know about your business model by spending their money with you. They will also be validating your unique selling proposition.Your early customers can become your product evangelists if you are solving their problems well. However, in order for them to become product ev angelists, you need to give them the tools to help you sell your product for you. Many of those tools will be set up online.There are few things that you need to have set up online to help your early adopters spread the word about your product. All of these should be built into your product website:You need a landing page for your product. Your landing page is where you can really excite potential customers. You can also include a demo of the product. Of course, you also need a strong call-to-action to convert your traffic into real customers.You also need a price page. It is important to forget about the sales advice that you heard about putting price off until the last moment. Online customers want transparency and this includes adding a breakdown of how much your product costs.Do not just include a pricing page and leave it at that. This works for companies like Apple but few businesses will ever have this kind of luxury. You will want to soften the blow for new buyers by offerin g free trials, guarantees or even discounts.Avoid giving your products away for free. Giving away free products only works well for social media companies like Spotify where the number of users they have is more important than revenue. Besides, the point of the customer validation phase is to prove that people will buy your product, not accept it when you give it away for free.Finally, you need a sign up page to convert traffic into to potential customers. This needs to be relatively painless and include very few steps. It is a good idea to set up your registration page to be compatible with Facebook or Google+ (to capture Gmail accounts). This allows customers to register with the click of a button.Your sign up page is a valuable tool. Some of your market may not be ready to dive in immediately but that does not mean that they are not valuable. When they become more familiar with your name through association, they will remember that they discovered your business early. This will a dd legitimacy that will influence purchasing decisions significantly.Increase Your SpendingIf your initial sales are successful, you can also begin loosen up your wallet at this point. Once you know that your market is real and their problems are important to them, it is okay to begin to push sales and marketing further. Customer acquisition costs money and it is okay to spend money here once youve validated your key assumptions.However, this is not yet the step where you begin growing your business. Increasing your burn rate to the scale of company building is not yet relevant here because you have not optimized your process. Ramping up your marketing and sales efforts is great at this step. But do not start looking for new office space in New York, London and Sydney just yet.OptimizeYou have learned a lot about your customers and your product by this point. You need to take this information and learn from it to make your product and methods better than ever. Even if it is measured and analyzed, customer data is useless if you don’t learn from it! Take what you’ve learned thus far and make changes or corrections to your strategies.IterateIteration is key in both the customer validation process and the Customer Development model as a whole. Optimizing your product for the wider market will usually take several iterations.Iteration is good and does not just take place while the product is being developed. You will need to make changes as your market grows and changes. You can even hold on to old models to see if they work somewhere down the line, even if they don’t work right now.CONCLUSIONCustomer validation is an essential step for the Customer Development model. However, it will be useless if you do not approach it with an open and inquisitive mind. The methods, money and efforts used to gain valuable customer insight will be useless if you still believe that you know what is best for your customers. This is a valuable time to learn from the most impor tant people in your business: your customers. Remember that you might have a great product but if you do not have any customers, you do not have a business.

Shakespeare - Tragic Heros Essay - 625 Words

The name amp;quot;tragic heroamp;quot;, which has become synonymous with Shakespearean dramas, was developed before Hamlet, Macbeth or any of Shakespeare’s well-known plays were written. The literary term was actually discovered around 330 BC by the ancient Greek philosopher Aristotle. Through his theory of catharsis, Aristotle debated that the great plays of Sophicles, Euripides, and other Greek playwrights contained tragic heroes similar to each other, which all portrayed four basic characteristics (amp;quot;English Lit.amp;quot;). These qualities were a tragic flaw, or harmartia, they all were from a noble class, with very human personalities, and they all face their tragedy with dignity. It is not until the late 1500s that†¦show more content†¦This characteristic was used mostly to help the common people identify with the wealthier upper class. If the ruling class, which was generally looked upon with favor and prestige, could sin much like the commoners did, then no one group of people were more superior (Desjardens). amp;#9;Though the tragic heroes were from the noble class, every person could identify with them because the heroes possessed very human qualities. Neither Macbeth, King Lear, Hamlet or Othello were overly good and heroic nor were they too sinister and nasty. This characteristic allowed the audience to feel pity for the character and to learn a lesson about excessive pride, greed, ambition or stupidity. The tragic hero mirrors everyone, positive traits and faults, to point a finger and emplore all to beware; if horrible events took place due to a character flaw in a genuinely good character, the same thing could repeat in an audience member’s life as well (Desjardens). amp;#9;After all the people are killed, all the futures damned, and all the plots become undone, the tragic hero must face his punishment. The tragic hero always excepts his downfall with dignity and grace. By act five the protagonist has realized his flaw and must come to terms with it. Othello and Antony face their tragedy by honorably committing suicide while King Lear, afterShow MoreRelatedTragic Hero in Othelo by William Shakespeare996 Words   |  4 PagesConventions of Othello Shakespeare has been a part of the American Society for many years. Compared to other Authors, he has a different style of writing but within his own writings, they are all very much alike. He has written many plays including Othello and Romeo and Juliet. Shakespeare was a man who wrote plays that followed the same literary conventions. These conventions included tragic hero, fallacy, irony, and also suspense. A tragic hero is a male figure who is high in society and one whoRead MoreA Tragic Hero As Used By Shakespeare. 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In fact, Aristotle prescribes the three most important points to any tragedy to be hamartia, a tragic flaw in the tragic hero’s character that brings about his downfall, catharsis, a purgation of the audience’s emotions and anagnorisis, the character’s revelation of some fact not previously realized. In William Shakespeare’s play, Othello, Othello is an excellent example of an Aristotelian tragic hero. He was a characterRead MoreThe Tragic Hero Of Shakespeare s Hamlet 1599 Words   |  7 PagesRachel Conley Mr. David Rasnake English 1020 November 10, 2015 Paper 3~ Tragic Hero What is tragedy? What makes someone or something a tragic hero? A tragedy is â€Å"A serious drama typically describing a conflict between the protagonist and a superior face and having a sorrowful or disastrous conclusion elicits the pity or terror† (Merriam-Webster). Tragedy can be a good or a bad thing in life. Also, depending on what the tragedy is, it should have a powerful impact on our lives. 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Hamlet’s tragic flaw as well as his extensive knowledge, causes him to think through everything before acting, effectively stopping him from being decisive, and bringing about his necessary tragic ending. Hamlet’sRead MoreThe Tragic Hero Of Shakespeare s Hamlet1513 Words   |  7 Pages[insert introduction here] Macbeth and Hamlet are both tragic heroes whose fall from greatness disturbs the order of their kingdoms. A tragic hero is a character, one of high esteem, whose internal imperfection leads to their downfall. Both Macbeth and Hamlet are well known and of high social class when an unexpected calamity hits. Hamlet, the son of the king of Denmark, is a charismatic prince â€Å"most immediate to [the] throne† (Shakespeare, Ham I.ii.109). It can be inferred that he lives a ratherRead MoreThe Tragic Hero Of Macbeth By William Shakespeare1763 Words   |  8 PagesWilliam Shakespeare is a widely read story that is centered around the theme of the characteristics of a tragic hero. The story of Macbeth is one of heartache that tells the story of a man whose ambition drives him beyond the brink of sanity and to an eventual downfall. People have debated and discussed whether or not Macbeth is a tragic hero, however, it is clear throughout the story that Macbeth qualifies to take upon him the title. One of the characteristics that a tragic hero must haveRead MoreThe Tragic Hero Of Julius Caesar By William Shakespeare1241 Words   |  5 PagesTragic Hero Essay A tragic hero is a main character that is usually of noble birth, suffers a catastrophe, and has a tragic flaw during his or her role in a novel or play. In The Tragedy of Julius Caesar by William Shakespeare, Marcus Brutus is the tragic hero. When making a tragic hero, Shakespeare has his character go through hesitation and doubt before making a decision, presents the character with inner turmoil through soliloquy, and focuses on the choices the character makes instead of theirRead MoreWilliam Shakespeare s Othello As A Tragic Hero1323 Words   |  6 PagesIn literature tragic heroes can be defined as a character that makes a flawed judgment that inevitably leads to their own demise. William Shakespeare’s Othello the Moore of Venice is a play about a heroic individual that goes through a tragic event based on his decisions throughout the play. Many of the characters that Shakespeare presents in his plays reveal attitudes and value that is reflective of both the Elizabethan society in sixteenth century England and William Shakespeare; these values are

The Rocking-Horse Winner Essay - 1138 Words

D. H. Lawrence’s fable of materialism, affluence and a broken mother/son bond echoes greedy transgression. His writings are well-known for delving into human nature and he does an excellent job demonstrating the trait of materialism, morally questioning the value of love versus the hazard of greed. This upper-class family is shattered by avarice; their eventual downfall comes, despite the overwhelming effort of keeping up appearances. The mother’s misplaced affection for her children illustrates the negative results that wealth, destiny, and lack of love will produce -- the dehumanization of society as a whole. â€Å"They lived in a pleasant house, with a garden, and they had discreet servants, and felt themselves superior to anyone in the†¦show more content†¦Both parents are guilty of neglecting their relative responsibilities, choosing instead to worship wealth. Because of their unique obsession with future riches, their home becomes â€Å"haunted† by one particular phrase: â€Å"There must be more money! (101)† Though this word was never spoken amongst the residents of the house, it was well-known in the minds of all who lived there. â€Å"It came whispering from the springs of the still-swaying rocking horse†¦The big doll, sitting so pink and smirking in her new pram, could hear it quite plainly, and seemed to be smirking all the more self-consciously because of it. (101)† The whisper infiltrated the rooms with its secret, filling each and every corners and cranny, right to the woodwork itself. The manner with which the author illustrates Paul, th e young boy at the heart of the story, is replete with a child’s emotion, as though you are looking through his eyes. When he asked his mother about luck, â€Å"it’s because your father has no luck, (101)† she responds. â€Å"Is luck money, Mother?† She tells him that luck is the reason you have money, further confusing him with her choice of words. This prevailing attitude toward luck in the sense that you must be lucky instead of skilled to make money explains her attitude towards work in general. She would rather have money and not have to work than earn wages for a job well done. Paul decided since neither his mother or father had luck, he had luck of his own. â€Å"Well,Show MoreRelatedSummary Of The Rocking Horse Winner 813 Words   |  4 Pages1244-1245 BP Rocking and LS 1261 1-4 A Shocking Accident and LS 1268 1-4 The Soldier and LS 1275 1-4 Wires and Ls Anthem and LS 1277 1-3 1296-1297 BP Demon Lover and LS 1305 1-4 1306 1-10 1307 Vocab Writing Assignments: Write: Three messages from Rocking Thesis: â€Å"The Rocking-Horse Winner† by D.H. Lawrence, represents three messages. POV #1: Lawrence, wrote â€Å"The Rocking-Horse Winner,† and brought forth the message that greed is a curse. POV #2: â€Å"The Rocking-Horse Winner†, by D.HRead MoreThe Rocking Horse Winner by D.H. Lawrence Essay1000 Words   |  4 Pagesbut neglect the emotional aspects. The overpowering need for money takes a toll on families. D.H Lawrence’s short story explores the dynamics of money and its psychological toll. The story’s unhappy family in D.H Lawrence’s short story, â€Å"The Rocking-Horse Winner†, demonstrates the adverse psychological effects that derive from the insatiable desire of money and mindless consumerism. The stories dissatisfied family demonstrates the adverse psychological effects that arise from the insatiable desireRead MoreAnalysis of The Rocking Horse Winner by D.H. Lawrence1723 Words   |  7 PagesJust Keep Rocking Individuals have struggled with ignorance time and time again, and this ignorance can penetrate every aspect of their lives. In the short story by D. H. 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She revealsRead MoreEssay about Examining Greed in The Rocking Horse Winner656 Words   |  3 PagesExamining Greed in The Rocking Horse Winner In The Rocking Horse Winner D. H. Lawrence tells us about the traumatic downfall of an upper middle class family struggling to maintain appearances through habitual overspending. Both the parents with common jobs and expensive tastes (pg.646) exploit all their resources to give their family the best; however, it was only to retain their high status in the society. The Rocking Horse Winner depicts a common demon we all face; greed, societys needRead More Character of Hester in Lawrences The Rocking Horse Winner Essay1068 Words   |  5 PagesCharacter of Hester in Lawrences The RockingHorse Winner Hester is one of the main characters in D.H. Lawrence’s â€Å"The Rocking-Horse Winner.† The story describes a young boy, Paul, who tries to win his â€Å"mother’s love by seeking the luck† (Kaplan 1971), which she believes she does not possess. Lawrence â€Å"condemns the modern notion that happiness and luck come from the outside, rather than from within; that happiness must take the form of money and goods rather than the erotic, parental, andRead MoreEssay about D. H. Lawrences The Rocking-Horse Winner1535 Words   |  7 PagesD. H. Lawrences The Rocking-Horse Winner â€Å"The Rocking-Horse Winner† is a short story by D. H. Lawrence in which he creates a criticism of the modernized world’s admiration and desire for material objects. It was published in Harper’s Bazaar magazine in 1926 for the first time (E-Notes). The story’s main character, Hester, is a beautiful woman who is completely consumed by the idea of possession, and so she loses out on the love of family and the happiness of life. Her son, Paul, also learnsRead MoreAn Abrupt and Surprising Ending in The Rocking Horse Winner by D.H. Lawrence753 Words   |  3 PagesThe Rocking Pig (An analysis of Abrupt, Surprising Endings) Life is a sudden gift, that is bestowed upon us in a magnificent way, with people all around us mostly for guidance and help, but with all of these gifts, there are tragedies. Even more sudden they come out of nowhere with enough malice to cause the death of thousands of people a day. This has become a very great trend for authors, the act of sudden disasters that will slap you in the face as you read them. In the story, â€Å"The Rocking-HorseRead More Use of Tone to Create Mood in D.H. Lawrences The Rocking-Horse Winner1820 Words   |  8 Pages D. H. Lawrence uses tone to create a mood in his short story The Rocking-Horse Winner. His ability to create tone allows us to understand the characters of the story, and enables us to actually feel as if we are in the story by creating such a vivid mood. Lawrence uses the eyes of the main character, Paul, to show how he feels about the events taking place, and this in turn helps the reader empathize with the boy and understand the story. Lawrence also establishes a theme by allowingRead MoreThe Rocking Horse Winner908 Words   |  4 PagesYour traditional life lesson is learned when an older, more experienced person leads by example or instruction. D.H. Lawrence has news for the status quo in his short story, â€Å"The Rocking-Horse Winner.† Hester is the unloving mother of three children that she describes as being â€Å"thrust upon her, and she could not love them† (793). The reason she cannot love her children is because of the nagging feeling of not having the cash flow to live the lavish life she desires. Hester is a beautiful woman who

Selection, Hardware and Software Requirements of a PLC Free Essays

Understand the selection, hardware and software requirements of a PLC There are 3 types of PLC, unitary, modular and rack-mounted. A unitary PLC Is a stand alone unity, it has no room for expansion and works on Its own. They are useful for automating activities such as stress testing. We will write a custom essay sample on Selection, Hardware and Software Requirements of a PLC or any similar topic only for you Order Now For example the stress testing of a hoist, Instead of paying someone to manually control the hoists up and down movement leaving time In between each motion a PLC could be used Instead. It could be set up to perform a number of cycles of movement of the holst by the use of Ilmlt switches t the top and bottom of Its movement to detect when to change direction. The time to walt between movements can be set so that the motor doesn’t get strained. Other safety features could be added, for example, a set of sensors could be installed around the hoist to stop it’s movement if some one comes too close to it. It would also be easier to set the parameters of the test and change them easily for testing a different hoist or piece of equipment. It would have to keep its functionality to a small scale as it can’t be upgraded at all. A large variety of inputs and outputs could be sed as most PLCs support analogue and digital. This would mean you could have temperature sensors in use on the analogue and through-beam sensors on digital. It is likely that this type of PLC would be mounted somewhere near the object it is controlling, most likely to a nearby wall. A modular PLC allows for other modules to be connected to it increasing its functionality such as position sensing, stepper and servo motion control and packaging and press controls. Where it may have only had the ability to handle a certain amount of functions adding more increases this. The two or more connect ogether and act as if they still Just one. This would be useful for a company that uses a greater amount automation than the above company, perhaps for a conveyor belt system that is wanted to be upgraded in the future and with modularity more modules could be added to allow for the extension of the conveyor belt and the new Inputs and outputs that are required. For example a bottling company may only just fill bottles but not label them, they could extend the conveyor to allow for them to print and attach labels to the bottles as well which would require a lot more sensors o detect the location of the bottle and outputs for controlling the labelling machine. Individual parts of the PLC can also be swapped out such as the power supplies and CPU, Central Processing unit, handles the programming and Interpreted the Inputs/ outputs. A rack-mounted PLC is very similar to a modular PLC with the ablllty to upgrade and change different parts of it but they are on standard cards that slot into standard more can be fit into a cabinet due to their design to fit closely with similar units. They are most likely to be used on large assembly lines with a wide range of equipment in use simultaneously. They can be upgraded to allow the line to run better with more memory and faster CPU to better work with the large amount of things happening. The racks with the PLCs in are likely to be kept either in the factory control room or their own individual room specifically for them. Cost is the most important aspect to selecting the right PLC and the lowest cost PLC is the unitary because it is as it is. It can’t be modified in anyway they can get expensive though as the specifications increase. Next up is the modular PLC which can be quite large to allow it to be upgraded with more memory, faster CPU and greater power upply. The most expensive are the rack mounted PLCs. They are much smaller than the modular PLCs but still retain the ability to be upgraded allowing you to have more powerful PLCs in smaller space. A robotic arm inside a cell would need to perform the same task continuously and because of this a PLC could be used. Using a series of limit switches to control when the arm moves there wouldn’t be a problem because it would be able to stop before hitting any obstructions that may be in the way. For example a series of optical sensors would be able to detect when the item to be manufactured as entered the ell and is in the correct position for the arm which would allow the arm to pick it up and perform what it had been programmed to do. Be it to spray paint on it or to add something onto it, because those motions do not need to be dynamic a single program would be enough to manage it. The software requirements could be quite large depending on the complexity of the task and the robotic arm If there are a lot of joints on the arm that are controlled by motors then the program will need to control each one independently and add to the fact the movements required then it is quite complex set of instructions the arm requires because of this it will need a large amount of memory and a fast CPU to execute the commands quickly as it is likely that the manufacturing cell is required to get through a lot of items a day. This would most likely rule out the use of a unitary PLC because the cost would be too great for one with the required specifications. It is also likely that a large amount of robotic arms would be in use so a rack mounted system would be more space efficient, they do cost more than modular PLCs but keeping all the PLCs in cabinets near each other n a neat and organised manner can make it easier for any maintenance required on them. They would need to be near enough to a computer to program them and update software when necessary. The computer could be in a completely different room as a ethernet cable is used to load the new software into them but having one nearby would make it easier for any quick alterations to the software needed in the likely that the operator would use a proprietary piece of software to program the PLC with, if they were from Siemens they would be programmed in Ladder Logic. A PLC would be very useful for this type of activity because it is repetitive, the same item would be having the same thing done to it. A PLC controlled arm doesn’t need breaks, if set up properly, so it could take the place of a human and thus save money. A problem though is that the item that comes into the cell could have a defect on it that wouldn’t be noticed by the sensors in use so whatever the arm does may be done to something that needs to be scrapped. That is something a human worker would have noticed and would have thus saved money by not doing anything to it. The main benefit of having a PLC control it is that the Job is done autonomously and would be more cost effective than employing a human to do it but you lose out on the fact the human can see what they are doing and ensure that the item entering the cell is correct and make sure he does his Job completely before sending it out, if it was spraying they would be able to check the coat is even and well done by eye where you would not get that from a PLC. Stricter control further down the line would eliminate this though. Immediate costs would be expensive with a PLC solution, the obotic arms that are going to be controlled need to be bought, the PLCs need to be bought, mounted and wired, someone needs to write the software for them and then maintain their operation. That position would likely be a higher paid position than someone working on the assembly line. Those that do work on the assembly line do not have as high start up costs but the costs are continuous plus allowance for tools and equipment needed such as PPE. Which leads on to the potential cost each has. If a robotic arm breaks it could potentially lead to the whole line being stopped while it s repaired, both of which will cost time and money. If a worker was to not be wearing the required PPE or Just sustain an injury it could mean that the line has to stop although he would be quickly replaced to keep the line running. There is also a possibility that the person that was injured might file claims against the company that could lead to a large loss of money. The expansion of what the PLC controlled could be very costly as it would require new equipment and wiring which could mean that parts of production need to be shut down for it to be laid. How to cite Selection, Hardware and Software Requirements of a PLC, Papers

The Matrix (1349 words) Essay Example For Students

The Matrix (1349 words) Essay The MatrixIt is easy to confuse the concepts of virtual reality and a computerized model of reality (simulation). The former is a self-contained Universe, replete with its laws of physics and logic. It can bear resemblance to the real world or not. It can be consistent or not. It can interact with the real world or not. In short, it is an arbitrary environment. In contrast, a model of reality must have a direct and strong relationship to the world. It must obey the rules of physics and of logic. The absence of such a relationship renders it meaningless. A flight simulator is not much good in a world without aeroplanes or if it ignores the laws of nature. A technical analysis program is useless without a stock exchange or if its mathematically erroneous. Yet, the two concepts are often confused because they are both mediated by and reside on computers. The computer is a self-contained (though not closed) Universe. It incorporates the hardware, the data and the instructions for the man ipulation of the data (software). It is, therefore, by definition, a virtual reality. It is versatile and can correlate its reality with the world outside. But it can also refrain from doing so. This is the ominous what if in artificial intelligence (AI). What if a computer were to refuse to correlate its internal (virtual) reality with the reality of its makers? What if it were to impose its own reality on us and make it the privileged one? In the visually tantalizing movie, The Matrix, a breed of AI computers takes over the world. It harvests human embryos in laboratories called fields. It then feeds them through grim looking tubes and keeps them immersed in gelatinous liquid in cocoons. This new machine species derives its energy needs from the electricity produced by the billions of human bodies thus preserved. A sophisticated, all-pervasive, computer program called The Matrix generates a world inhabited by the consciousness of the unfortunate human batteries. Ensconced in their shells, they see themselves walking, talking, working and making love. This is a tangible and olfactory phantasm masterfully created by the Matrix. Its computing power is mind boggling. It generates the minutest details and reams of data in a spectacularly successful effort to maintain the illusion. A group of human miscreants succeeds to learn the secret of the Matrix. They form an underground and live aboard a ship, loosely communicating with a halcyon city called Zion, the last bastion of resistance. In one of the scenes, Cypher, one of the rebels defects. Over a glass of (illusory) rubicund wine and (spectral) juicy steak, he poses the main dilemma of the movie. Is it better to live happily in a perfectly detailed delusion or to survive unhappily but free of its hold? The Matrix controls the minds of all the humans in the world. It is a bridge between them, they inter-connected through it. It makes them share the same sights, smells and textures. They remember. They compete. T hey make decisions. The Matrix is sufficiently complex to allow for this apparent lack of determinism and ubiquity of free will. The root question is: is there any difference between making decisions and feeling certain of making them (not having made them)? If one is unaware of the existence of the Matrix, the answer is no. From the inside, as a part of the Matrix, making decisions and appearing to be making them are identical states. Only an outside observer one who in possession of full information regarding both the Matrix and the humans can tell the difference. Moreover, if the Matrix were a computer program of infinite complexity, no observer (finite or infinite) would have been able to say with any certainty whose a decision was the Matrixs or the humans. And because the Matrix, for all intents and purposes, is infinite compared to the mind of any single, tube-nourished, individual it is safe to say that the states of making a decision and appearing to be making a decisio n are subjectively indistinguishable. No individual within the Matrix would be able to tell the difference. His or her life would seem to him or her as real as ours are to us. The Matrix may be deterministic but this determinism is inaccessible to individual minds because of the complexity involved. When faced with a trillion deterministic paths, one would be justified to feel that he exercised free, unconstrained will in choosing one of them. Free will and determinism are indistinguishable at a certain level of complexity. Yet, we KNOW that the Matrix is different to our world. It is NOT the same. This is an intuitive kind of knowledge, for sure, but this does not detract from its firmness. If there is no subjective difference between the Matrix and our Universe, there must be an objective one. Another key sentence is uttered by Morpheus, the leader of the rebels. He says to The Chosen One (the Messiah) that it is really the year 2199, though the Matrix gives the impression that i t is 1999. This is where the Matrix and reality diverge. Though a human who would experience both would find them indistinguishable objectively they are different. In one of them (the Matrix), people have no objective TIME (though the Matrix might have it). The other (reality) is governed by it. Under the spell of the Matrix, people feel as though time goes by. They have functioning watches. The sun rises and sets. Seasons change. They grow old and die. This is not entirely an illusion. Their bodies do decay and die, as ours do. They are not exempt from the laws of nature. But their AWARENESS of time is computer generated. The Matrix is sufficiently sophisticated and knowledgeable to maintain a close correlation between the physical state of the human (his health and age) and his consciousness of the passage of time. The basic rules of time for instance, its asymmetry are part of the program. But this is precisely it. Time in the minds of these people is program-generated, not re ality-induced. It is not the derivative of change and irreversible (thermodynamic and other) processes OUT THERE. Their minds are part of a computer program and the computer program is a part of their minds. Their bodies are static, degenerating in their protective nests. Nothing happens to them except in their minds. They have no physical effect on the world. They effect no change. These things set the Matrix and reality apart. To qualify as reality a two-way interaction must occur. One flow of data is when reality influences the minds of people (as does the Matrix). The obverse, but equally necessary, type of data flow is when people know reality and influence it. The Matrix triggers a time sensation in people the same way that the Universe triggers a time sensation in us. Something does happen OUT THERE and it is called the Matrix. In this sense, the Matrix is real, it is the reality of these humans. It maintains the requirement of the first type of flow of data. But it fails the second test: people do not know that it exists or any of its attributes, nor do they affect it irreversibly. They do not change the Matrix. Paradoxically, the rebels do affect the Matrix (they almost destroy it). In doing so, they make it REAL. It is their REALITY because they KNOW it and they irreversibly CHANGE it. Applying this dual-track test, virtual reality IS a reality, albeit, at this stage, of a deterministic type. It affects our minds, we know that it exists and we affect it in return. Our choices and actions irreversibly alter the state of the system. This altered state, in turn, affects our minds. This interaction IS what we call reality. With the advent of stochastic and quantum virtual reality generators the distinction between real and virtual will fade. The Matrix thus is not impossible. But that it is possible does not make it real. Movies and Television .u0904a90aa508354127395acc817e9916 , .u0904a90aa508354127395acc817e9916 .postImageUrl , .u0904a90aa508354127395acc817e9916 .centered-text-area { min-height: 80px; position: relative; } .u0904a90aa508354127395acc817e9916 , .u0904a90aa508354127395acc817e9916:hover , .u0904a90aa508354127395acc817e9916:visited , .u0904a90aa508354127395acc817e9916:active { border:0!important; } .u0904a90aa508354127395acc817e9916 .clearfix:after { content: ""; display: table; clear: both; } .u0904a90aa508354127395acc817e9916 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0904a90aa508354127395acc817e9916:active , .u0904a90aa508354127395acc817e9916:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0904a90aa508354127395acc817e9916 .centered-text-area { width: 100%; position: relative ; } .u0904a90aa508354127395acc817e9916 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0904a90aa508354127395acc817e9916 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0904a90aa508354127395acc817e9916 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0904a90aa508354127395acc817e9916:hover .ctaButton { background-color: #34495E!important; } .u0904a90aa508354127395acc817e9916 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0904a90aa508354127395acc817e9916 .u0904a90aa508354127395acc817e9916-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0904a90aa508354127395acc817e9916:after { content: ""; display: block; clear: both; } READ: The Secrete Essay We will write a custom essay on The Matrix (1349 words) specifically for you for only $16.38 $13.9/page Order now